Don’t Forget the User

User Experience Wireframe
When building a digital campaign, don’t forget about the user’s experience (UX).

Walk through the steps from start to finish with the end user in mind. What does it look like on mobile? Logically, what should the next step be? By keeping the user experience in mind, this should alleviate links that don’t go anywhere, or taking the user to a page that is not fully functional or defeats the purpose. The user’s experience must be at the forefront of any digital campaign. Oh and please don’t forget it all has to gel with the brand!
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