Facebook encouraging meaningful interactions

Facbook - www.johncochraneadvertising.com
Mark Zuckerberg, Facebook CEO, has confirmed that the platform will reduce publisher content in the News Feed.

This means that it will prioritise the posts and content that people share personally. The reason behind the change is it wants its users to ‘have more meaningful interactions’. Mark stated on his facebookpage on January 11, 2018 “Recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other”.

In line with improving engagement is creating content that people can have more meaningful interactions. We know organic and more meaningful user content featuring people- staff, customer stories, and most importantly community - performs much higher than generic business posts where the customer is being talked to rather than talked with.

This doesn’t mean that branding cannot still be a key part of your social strategy and should remain consistent across channels, branches and locations, but it must be seen as subtle and add value.

As Facebook rolls this out, you'll see less public content like posts from businesses, brands, and media that aren’t receiving engagement. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people. That is key!
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