Google Dynamic Search Ads

Become Relevant to Your Search Audience

Google Dynamic Search Ads

Did you know that 15% of searches on google are brand new every day. These new searches can make managing keyword lists challenging and time consuming.

Dynamic search ads look like they’re the same as any other ad, however there’s one major difference to them. They use content from your own website to target users specifically online.

Usually keywords are the main driving factors however, dynamic search ads work by google matching queries to content on your website and then from that, they’re able to serve the correct advertising.

What happens next is when someone is searching for a product or service around what you offer on your website, google is going to serve an ad from your website and then direct users back to your site.

The end goal is to fill any gaps for google that they might’ve missed for advertising and keyword selection with this new kind of content to keyword mapping.

One of the biggest differences with Dynamic Search Ads, is you actually don’t get a chance to create the headline, google creates the headline for you. They will pull text from your site and will use that to create the headline for your ad.

Here’s an example for you.  Say somebody searches for gas certificates, then google is going to return a headline for that, with an advertisement that has something like compliance gas certificates in it. Now that can cause an issue because you might not want google to make up a headline for you and if they’re making up headlines, it might not be what you would’ve wanted to write. That’s something that you might what to think about as an assumed issue that could come up with these dynamic search ads. To combat this, make sure you have a really good negative keyword list.

If you’re interested in finding out more about how Dynamic Search Ads could work for you, drop us a line.

2019 Digital Marketing

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