What is interactive content? Interactive content is Content that requires the participants’ active engagement. You could ask your customers to take part in the following interactive content:
- Interactive poll on what is better?
- A quiz and at the end it shows what product suits them based on their answers
Another idea is expiring content. Expiring content is being available for only a limited amount of time before being removed. This creates a sense of urgency and exclusivity, and because people don’t like to miss out on things, they’ll make an even greater effort to seek out said content.