SEO and SEM

What it comes down to, to grow your bottom line, is that you need more traffic and more sales. JCA understands that having just a stunning website simply isn’t enough, you need to dig further.

What is SEO

SEO or Search Engine Optimisation helps improve the visibility of the business by using keywords and great content. With a number of key components put in place help with the overall goal, to increased traffic to your brand’s website.

 

SEO Brisbane Agency - John Cochrane Advertising
SEM Internet Marketing - John Cochrane Advertising
What is SEM

SEM or Search Engine Marketing is a form of internet marketing where we here at JCA can compete with others in the market place to pay to have your website featured top of page (aiming for position 1-3) for your desired search terms and to the audience in your target geographic areas.

Content Marketing Strategy

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organisations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

 

SEO - www.johncochraneadvertising.com
SEO Keywords John Cochrane Advertising

What we do

Web user behaviour is that most people will click on the top three listings in the search query so by having your listing in prime position, we increase the event of increase click through and therefore preference over other competitors. Secondary to this, we will continue to re-market ads to this audience for a set period to encourage a contact form submission, phone call or showroom visitation.
More and more customers are shopping or doing their research online before they buy and if your business does not have a strong position in the search result you are losing them. We use keywords within the content and elsewhere within the site to build your website and ensure that the right keywords are used in the right place.
Online content marketing is important when creating awareness, customer experience and ranging higher within Google’s search results. Therefore content marketing strategy and SEO go hand-in-hand. When sharing more information through blogs, website content, video, infographics or social media about your brand is creating awareness from target audience.