Great brands don't just happen, they take time and effort to expand and to thrive into something unique and profitable.
This is where the team at JCA can help. Every step is important yet the first is most critical. You may be starting a new business, or you are an established business, and want to invigorate or breathe
new life into your brand. Either way we can assist you to add more value to your brand.
STRATEGY CASE STUDY
Great client relationships
We at JCA have been part of the Caravan, Camping and Touring Supershow for decades, and 2018 marked its 50th year. The Supershow is the second largest annual event held at the Showgrounds, only behind the Ekka, accommodating over 250 exhibitors and showcasing almost 1,000 caravans, motorhomes, RVs, and campers.
Our efficient campaign comprised media planning and buying and creative for large format digital billboards, regional and metropolitan press, TVCs, radio commercials, Google HTML5 animated display ads, Caravan Camping Sale home page buyout, and the production of a 56-page show guide with 50,000 copies going to press — a huge feat in itself. Not to mention generating the concept for building the worlds largest caravan made out of LEGO bricks!
We're all about bold ideas that address risks, opportunities and trends in the market.
We believe strongly in getting it right from the very beginning.